✦ Now in Beta
Know your
customer.
Grow your brand.
Profyl helps brands create short personality quizzes that reveal who their customers really are — turning responses into audience personas you can actually act on.
2 min
avg. quiz completion
Up to 12
questions per quiz
5
persona types
How it works
From quiz to persona in minutes.
Build a short branded quiz, share it with your audience, and watch real customer insights appear in your dashboard.
Build your quiz
Brief Profyl on your brand. It builds a quiz with up to 12 questions and up to 5 result types — each one a distinct customer persona. No design skills needed.
Share with your audience
Publish with one click. Embed on your site or share the link. Customers complete it in under 2 minutes and get a personalised result they actually care about.
Get audience personas
As responses come in, Profyl builds your audience snapshot — psychographic scores, persona distribution, and AI-generated marketing insights.
What you get
Everything you need to understand your audience.
Not just quiz results. Structured persona intelligence you can apply across your marketing.
Result Types
Sort your audience into up to 5 persona buckets — each with a name, traits, and description. Customers get a result that feels personal; you get structured data.
Audience Snapshot
Every respondent is scored across 5 psychographic dimensions. Aggregate these and you get a detailed picture of what your audience actually values.
AI Marketing Insights
AI-generated analysis of your quiz data — audience traits, messaging recommendations, channel strategy, and product opportunities specific to your respondents.
Result Distribution
See exactly how your audience breaks down across persona types. Understand whether you're targeting one dominant segment or multiple distinct groups.
Audience Snapshot
Go beyond demographics.
Profyl scores every quiz response across five psychographic dimensions. Aggregate these across your whole audience and you get a genuinely detailed picture of who your customers are and what drives them.
- ✓Values Orientation — what principles guide their decisions
- ✓Health Orientation — how much wellness factors into their choices
- ✓Novelty Seeking — preference for new vs. familiar
- ✓Social Energy — how community and social proof shapes behaviour
- ✓Discovery Style — how they find and evaluate new brands
Audience Snapshot
Botanica ✿ — 247 responses
Top persona
The Conscious Minimalist
42% of respondents
FAQ
Questions we get asked a lot.
What is a customer persona platform?+
A customer persona platform helps brands build detailed profiles of their ideal customers using real data — not guesswork. Profyl collects responses from your actual audience through a short personality quiz, then automatically groups them into distinct persona types and scores them across five psychographic dimensions. You get a structured picture of who your customers are and what drives them.
How does Profyl create customer personas from quiz data?+
Each quiz respondent is scored across five dimensions: Health Orientation, Values Orientation, Discovery Style, Novelty Seeking, and Social Energy. Responses are automatically grouped into up to five persona types. Aggregate scores build an Audience Snapshot, and AI-generated Marketing Insights surface actionable strategy — messaging, channel recommendations, and product opportunities — based on your actual respondent data.
How is Profyl different from HubSpot Make My Persona or Xtensio?+
HubSpot Make My Persona and Xtensio are template tools — you fill in what you already think you know about your customers. Profyl is data-driven: your audience tells you who they are by completing a quiz, and Profyl builds the personas from their responses. The result is grounded in real behaviour, not assumptions, and updates automatically as more responses come in.
How is Profyl different from ScoreApp?+
ScoreApp is built for lead qualification — scoring respondents so sales teams can prioritise follow-up. Profyl is built for audience understanding — sorting respondents into psychographic persona types so you can improve your marketing, messaging, and product decisions. Different goal, different output.
How is Profyl different from Interact?+
Interact's core workflow is capturing email addresses via quizzes and routing subscribers into sequences. Profyl goes further: every response is scored psychographically, results aggregate into an Audience Snapshot, and AI-generated Marketing Insights surface strategy from your quiz data. Profyl is for brands that want to understand their audience, not just grow their list.
How long does a Profyl quiz take to complete?+
Under two minutes. The format is designed for high completion rates — short enough to hold attention, specific enough to generate meaningful audience data. Customers get a personalised result; you get structured psychographic data.
Comparing quiz platforms?
Early Access
Be the first to know when we launch.
Profyl is in beta with a small group of brands. Join the waitlist and we'll be in touch when we open the next cohort.
Takes 30 seconds. No spam, ever.